Today I met with former co-worker and current friend, Jason Marty. Jason is in charge of local content for Comcast's Utah On Demand. It was him who initially contacted me about doing any kind of show, and he continues to be very supportive and interested in whatever Midnyte will become.

We talked aboout a variety of subjects, including how the show would be delivered and what format it would need to be in. This is going to be really easy. When I previously produed a TV show, I had to drop the show tapes off at the station. Not this time. They will be setting up an FTP site that I can directly upload each episode to. They don't have a license to do HD and need each show in MPEG-2 format, which is the standard definition DVD standard. Unfortunately, there will be no widescreen compatibility, so each chapter will be letterboxed due to shooting in 16:9 (no way I'm cropping the image!).

We are also going to be giving Comcast some spots to run. The most impressive is the cross-channel promotional opportunities. Our spot may not run excessively, but it will channels with the demographic we are targeting (high school and college age). This means our spot could run on ESPN or Spike or who knows where else, but it will be out there driving that many more people to tune in. These spots will begin to appear on Friday, February 13.